A white gallery wall holds a vibrant wall text painting. Black stenciled lettering on a yellow background reads: INSPIRING INNOVATION AND DISCOVERY INSPIRATION COMES STANDARD YOUR LIFE. OUR INSPIRATION. INSPIRING MINDS
Branded, "World", wall-text painting, Render, University of Waterloo Art Gallery, Canada, 2008. From top: McMaster University, Chrysler, Bosch, Dalhousie University.
Branded, "Excellence", wall-text painting, Render, University of Waterloo Art Gallery, Canada, 2008. From top: Grove City College, University of Winnipeg, MSV University, University of Idaho, Holland America Line Cruises.
Branded, "Think" and "Innovation", wall-text paintings, Render, University of Waterloo Art Gallery, Canada, 2008. "Think" from top: Albright College, University of Wisconsin-Madison, University of Windsor, Electrolux, UBC, Apple. "Innovation" from top: U PEI, University of Ontario Institute of Technology, UC San Diego.
Branded, installation with wall-text paintings, left to right: "World", "Inspiration", "Think", "Innovation", Render, Univeristy of Waterloo Art Gallery, Canada, 2008
Branded, installation, wall-text paintings, Render, University of Waterloo Art Gallery, Canada, 2008
Branded, wall-text paintings, "World" installation process, Render, University of Waterloo Art Gallery, Canada, 2008
Fashion Trendsetter’s Fall/Winter 2008 colours with their related words, used as palette for Branded, Render, University of Waterloo Art Gallery, Canada, 2008 (with permission: Mrs. Senay Gokcen, Editor-in-Chief, Fashion Trendsetter).
Branded, "Life", sign vinyl, Render, Art Gallery at the School of Architecture, University of Waterloo, Canada, 2008. From top: Michigan State University, MOEN, University of Guelph, Scottsdale Arizona, Cocoran Real Estate, Samsonite, The College of New Rochelle, Hartford Financial, Dodge.
Branded, "Spirit", adhesive vinyl, Render, University of Waterloo Art Gallery, in the Modern Languages Building, Canada, 2008. From top: First Nations U of Canada, Queen’s U, Mercedes-Benz, Buick, Morgan State U, University of Waterloo.
Branded, napkins multiple (edition of 5000), Render, University of Waterloo Art Gallery, Canada, 2008
Sorry, 2nd edition, SMU Art Gallery, Halifax, 2008; Your Choice, Pickled Art Centre, Beijing, 2008; Branded, University of Waterloo Art Gallery, Canada, 2008; Whatever I Like, Pickled Art Centre, Beijing, 2007.

BRANDED (2008)

Cathy Busby's wall-text painting BRANDED was installed at Render, now the University of Waterloo Art Gallery (Waterloo, Ontario), in 2008. 

This multi-wall installation was composed of taglines from universities and corporations that were organized into categories taken from key recurring slogan words: World, You, Think, Spirit, Passion, Life, Knowledge, Inspiration, Innovation, and Excellence. Each category was assigned a colour chosen from Fashion Trendsetter's Autumn/Winter trends for 2008/2009. BRANDED napkins were also distributed at various food court outlets on campus while the work was up as a humorous form of marketing.

A small-format publication, also entitled BRANDED (120 pp), was produced to accompany the exhibition. This publication held page-after-page of slogans printed on coloured backgrounds followed by a complete list of the sources, and contextualizing correspondence between Busby and media artist and writer Garry Kibbins.

BRANDED is a precursor to Inspiring, another wall-text painting work which focuses on marketing and University slogans.

 

Related Projects:
Inspiring
24/7 Halifax
Beijing-Vancouver 
Your Choice
Whatever I Like
SUV Series
Testdrive
Totalled
Related Readings / Media:
BRANDED Publication
BRANDED Press
Themes / Topics:
Branding/advertising
Management speak
Forms / Mediums:
Installation
Text-based works
Wall-text paintings