Your Choice, “Beijing 2008” and “Jinkelong 2008” detail, billboard vinyl, Pickled Art Centre, Beijing, China, 2008.
Your Choice, “Jinkelong 2008” detail, billboard vinyl, Pickled Art Centre, Beijing, China, 2008.
Your Choice, “Beijing 2008” detail, billboard vinyl, Pickled Art Centre, Beijing, China, 2008.
Your Choice, installing “Jinkelong 2008”, billboard vinyl, Pickled Art Centre, Beijing, China, 2008.
Your Choice, installing “Beijing 2008”, billboard vinyl, Pickled Art Centre, Beijing, China, 2008.
Billboard vinyl documentation in Your Choice publication, 102 pp., Beijing, China, 2008.
Billboard vinyl documentation in Your Choice publication, 102 pp., Beijing, China, 2008.
Billboard vinyl documentation in Your Choice publication, 102 pp., Beijing, China, 2008.
Your Choice (2008)
Your Choice looks at packaging, both supermarket packaging and display, and oversized vinyl banners found throughout the city in order to consider ideas about marketing and branding in the immediate aftermath of Olympics, ‘Beijing 2008’. I chose the title Your Choice for its referencing of individualism and abundance and for its upbeat marketing tone that characterizes contemporary consumer culture.