Your Choice, “Beijing 2008” and “Jinkelong 2008” detail, billboard vinyl, Pickled Art Centre, Beijing, China, 2008.
Your Choice, “Jinkelong 2008” detail, billboard vinyl, Pickled Art Centre, Beijing, China, 2008.
Your Choice, “Beijing 2008” detail, billboard vinyl, Pickled Art Centre, Beijing, China, 2008.
Your Choice, installing “Jinkelong 2008”, billboard vinyl, Pickled Art Centre, Beijing, China, 2008.
Your Choice, installing “Beijing 2008”, billboard vinyl, Pickled Art Centre, Beijing, China, 2008.
Billboard vinyl documentation in Your Choice publication, 102 pp., Beijing, China, 2008.
Billboard vinyl documentation in Your Choice publication, 102 pp., Beijing, China, 2008.
Billboard vinyl documentation in Your Choice publication, 102 pp., Beijing, China, 2008.
Your Choice (2008)
Your Choice (2008) came out of an artist residency at Pickled Art Centre (Beijing, China). During my time there I amassed a collection of branding imagery including pictures of t-shirts, food labels from the local grocery story, wall paintings and large scale vinyl advertisements which became the source material for my subsequent installations and accompanying publications.
Your Choice (2008) looks at packaging, both supermarket packaging and oversized vinyl banners found throughout the city, to consider ideas about marketing and branding during the Beijing 2008 Olympics. I chose the title for its referencing of individualism, abundance and for its upbeat marketing tone that characterizes contemporary consumer culture.
The two large scale vinyl images were subsequently shown in the exhibition Beijing-Vancouver (Centre A, Vancouver, 2009) as part of my work Beijing Cube (2009).