BRANDED (2008)

Cathy Busby's BRANDED, a small-format publication (120 pp), holds page-after-page of taglines from universities and corporations which are organized into categories based on the recurring slogan words: World, You, Think, Spirit, Passion, Life, Knowledge, Inspiration, Innovation, and Excellence. Page colours were chosen from Fashion Trendsetter's Autumn/Winter trends for 2008/2009. This series of taglines is followed by a complete list of their sources, exhibition photos, and contextualizing correspondence between Busby and media artist and writer Garry Kibbins.

BRANDED is the accompanying publication for the exhibition by the same name which took place at Render, now the University of Waterloo Art Gallery (Waterloo, Ontario), in 2008.