Branded, "Inspiration" section detail, sourced from (top to bottom) McMaster University; Chrysler; Bosch; Dalhousie University, wall-text painting, University of Waterloo Art Gallery, Waterloo, 2008.
Branded, "World" section detail, sourced from (top to bottom) McMaster University; Chrysler; Bosch; Dalhousie University, wall-text painting, University of Waterloo Art Gallery, Waterloo, 2008.
Branded, "Excellence" section detail, sourced from (top to bottom) Grove City College; University of Winnipeg; MSV University; University of Idaho; Holland America Line Cruises, wall-text painting, University of Waterloo Art Gallery, Waterloo, 2008.
Branded, "Think" and "Innovation" section detail, "Think" sourced from (top to bottom) Albright College; University of Wisconsin-Madison; University of Windsor; Electrolux; UBC; Apple, "Innovation" sourced from (top to bottom) U PEI; University of Ontario Institute of Technology; UC San Diego, wall-text painting, University of Waterloo Art Gallery, Waterloo, 2008.
Branded, installation view (left to right) "World", "Inspiration", "Think", "Innovation", wall-text painting, University of Waterloo Art Gallery, Waterloo, 2008.
Branded, installation view, wall-text painting, University of Waterloo Art Gallery, Waterloo, 2008.
Branded, "World" installation process, wall-text painting, University of Waterloo Art Gallery, Waterloo, 2008.
Fashion Trendsetter’s Fall/Winter 2008 colours with their related words used as palette for Branded, University of Waterloo Art Gallery, Waterloo, 2008. Image permission: Mrs. Senay Gokcen, Editor-in-Chief, Fashion Trendsetter.
Branded, "Life" section detail, sourced from (top to bottom) Michigan State University; MOEN; University of Guelph; Scottsdale Arizona; Cocoran Real Estate; Samsonite; The College of New Rochelle; Hartford Financial; Dodge, vinyl sign, Art Gallery at the School of Architecture, University of Waterloo, Waterloo, 2008.
Branded, "Spirit" section detail in the Modern Languages Building, sourced form (top to bottom) First Nations U of Canada; Queen’s U; Mercedes-Benz; Buick; Morgan State U; University of Waterloo, adhesive vinyl, University of Waterloo Art Gallery, Waterloo, 2008.
Branded, napkins detail, edition of 5000 prints, University of Waterloo Art Gallery, Waterloo, 2008.
Sorry, 2nd edition, SMU Art Gallery, Halifax, 2008; Your Choice, Pickled Art Centre, Beijing, 2008; Branded, University of Waterloo Art Gallery, Waterloo, 2008; Whatever I Like, Pickled Art Centre, Beijing, 2007.
BRANDED (2008)
BRANDED took place at Render, now the University of Waterloo Art Gallery, (Waterloo, Canada) in 2008.
The wall-text installation was composed of taglines from universities and corporations that were organized by key recurring words: World, Think, Spirit, Life, Inspiration, Innovation, and Excellence. Branded napkins were distributed at food court outlets on campus during the exhibition period and a publication was produced for the exhibition also entitled Branded (2008, 120 pp).
This work was a precursor to Inspiring, another wall-text work which focuses on the marketing of University slogans.