A collage of brand images and self help books fill the page of a thin pamphlet which rests on a grey background. A black band with grey text reading Cathy Busby 24/7 fills the top of the page, below the title are images of Tylenol Extra Strength tablets, Speed Stick 24/7 deodorant, and toxic waste green Gatorade positioned between various books with titles like Crisis & Renewal, Psychology for Living, and The Challenge of Organizational Change.

24/7 AT WORK (2005)

This exhibition folder by Peggy MacKinnon, was made to accompany my work 24/7 AT WORK installed at Mount Saint Vincent University (MSVU) Art Gallery (Halifax, 2005). 

24/7 AT WORK began with a collection of ‘management speak’ which I developed into a list that was first exhibited at Eyelevel Gallery (Halifax, 2004) as a floor-to-ceiling printout. In 2005, I expanded this list into an installation for MSVU Art Gallery in the MSVU Library. This work was made up of an updated list of ‘management speak,' and a collection of self-maintenance products—including deodorants, painkillers and power drinks—displayed alongside critical books on management and branding sourced from the library.

All the products I focus on in 24/7 AT WORK are aimed at promoting an inexhaustible worker and are used to suggest a critical narrative on the trajectory of work-life trends. 

Related Readings / Media:
24/7 AT WORK Press
Management Language (PDF)
No Time To Lose Publication
Related Projects:
24/7 AT WORK Halifax
24/7 AT WORK Aberdeen
Themes / Topics:
Branding/advertising
Management speak
Re-categorizing / re-ordering
Forms / Mediums:
Folders