JINGLEFEST (2003)

Jingle-fest! was a performance event which took place at the Khyber Club in Halifax in 2011.

Advertising jingles are those catchy, slogans, often with a short musical verse marked by repetition: Air Canada, Canada, come see what you’ve been missing,” “Winston tastes good like a cigarette should,” and our favourite, “We care about the shape you’re in… wonderful, wonderful, Wonderbra. Contestants in this video performed jingles they recalled and 'judges' determined 'winners'. Who knew we’d remember them years later? Cathy Busby is an artist who looks into how we are informed by consumer culture. With Jinglefest she created a collective reminder of the ways consumer culture lodges itself in our heads.