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Branded took place at Render, now the University of Waterloo (UW) Art Gallery, Waterloo, Canada in 2008. The installation was composed of taglines from universities and corporations that were organized by key recurring words: World, Think, Spirit, Life, Inspiration, Innovation, and Excellence. Branded napkins were distributed at food court outlets on campus during the exhibition period and a publication was produced for the exhibition also entitled Branded (2008, 120 pp).